Saturday, 1 March 2008

Marketing Multiculturalism

Well as regular readers of this site know, I am always looking for others to submit articles and we have been lucky in having some really good work submitted to us by Najistani.

But I am really exited this evening at being able to introduce you to a truly excellent new writer whose pen-name is, Sarah: Maid of Albion.

Sarah, is a Lady, that like all True Brits loves her country, our county and now deeply regrets the fact that she voted for New Labour in the last three elections. Sarah is now a confirmed British National Party supporter. This is her first article for The Home of The Green Arrow. Rest assured I will not allow it to be her last.

Marketing Multiculturalism

Subliminal advertising, whereby a message appears on a TV or movie screen for a fleeting instant, too quick for the eye to see, but long enough for it to register on the subconscious, has long been banned in the UK. However, there are many similar tricks used by Marketing and advertising firms to subliminally plant an unspoken message in the subconscious mind of an unwary audience. This seldom more the case than with those in the business of promoting multiculturalism.

We have all long grown used to the TV shows and dramas which show a parallel universe beset by high levels of white crime and innocent ethnic victim-hood. American TV is perhaps the worst, indeed some of the cop shows are hardly worth watching, because you know from the outset that the villain will be the handsome white guy. Admittedly, sometimes they will play with us for the first two acts and allow us to believe that a black character might be guilty, however, you can guarantee that by part three he will be exposed as the innocent patsy of the “real” (meaning white) criminal.

Those who do not wish to have “Law and Order” and “CSI Vegas” ruined for them, should skip this paragraph, but there are various formulas to which the US shows almost always comply, as if the screen writers' guild have issued a set of rules which any studio producing a US cop show is obliged to follow.

Rule One: Whatever the story, a handsome rich white male will be revealed as an unpleasant person at some point.

Rule two: a black male will never guilty be of a serious crime unless
  • a) he was led into the crime by a much more morally reprehensible white character,
  • b) he committed the crime to pay for his dying daughter's/mother's/grandfather's urgent cancer surgery (or for an equivalent benevolent motive) or
  • c) the cop is black.
Rule three: White women are only guilty if
  • a) they smoke,
  • b) they smoke and the victim is black or female
  • c) they are rich and smoke.

Rule four: Black women are never guilty of anything, ever.

Similar rules, together with the “include as many jolly black faces and presenters as possible in every scene” rule are followed in the UK in respect of the TV, Internet and magazine propaganda aimed at our children. However, when marketing multiculturalism to British grown ups the media reluctantly accepts that they are selling their product to a more sophisticated audience than than is generally the case in middle America, and this requires them to take a slightly more subtle approach.

The techniques used by the UK media in hyping “diversity” are less transparent than those used in America, but they are no less dishonest. One of the perhaps less subtle of these techniques is what one might call “racial proportionality weighting”, in this respect it is occasionally possible for an ethnic minority character in a soap opera or drama to be guilty of a crime or even, very occasionally, not be a very nice person. However, this must be offset by greater levels of white guilt and white unpleasantness and accompanied some biting reference to social (i.e. Black) deprivation. In addition any show which includes a guilty or unpleasant person of ethnic minority must also include an equal, or preferably greater, number of honest, upstanding, likeable and altogether admirable characters of similar ethnic heritage.

The racial proportionality technique is a more subtle form of the infamous “tiny minority” lie, which is regularly used, with varying degrees of success, when discussing extremism within the Islamic community.

Another and progressively more frequent technique is the use of the very white black man, that is to say, the employment of actors who look black but act white, just a little sexier. For most actors, acting is a precarious profession, often involving long periods of unemployment, however, this is not so for that small, select, group of clean cut black actors who look good in a blazer, they are never out of work. Such actors are usually presented as action heroes, generally brighter and more athletic/competent than their white counterparts and will invariably end up in a passionate clinch with the beautiful (white) heroine.

This is such a common device that I think many of us would be challenged were we asked to name a recent prime time TV drama or Soap opera which did not have one of the very white men as a central and active cast member. (Do not be fooled by Lenny Henry, ethnic characters are hugely over represented on UK TV, even in costume dramas where Victorian London is often portrayed as almost as racially mixed as modern day Croydon)

We all know that in real life such very white black men would not survive five minutes if their Range Rover broke down in Peckham, and that they probably think gang culture is something grown in a petrie dish, but Hey in the world of multicultural marketing he represents his race, and he ain't changed much since Sidney Poitier came to dinner.

The very white black man is also used, sadly with a lot of success, in the ongoing promotion of interracial sex which has has had such a damaging effect on the lives of so many young white girls, who have led to believe that the very white black man is representative of the majority of black males. However, that is a much larger and more serious issue which I will not address here.

Of the many other techniques used, the last I will focus on here is perhaps as close to subliminal advertising as it is possible to get. It is the use of the unspoken visual message, whereby the images chosen, and the manner in which they are presented, convey a subtle message designed to produce a response or stimulate an opinion on the part of the view.

An excellent example of the is the trailer for the forthcoming BBC series “White”, which supposedly deals with the experience of working class whites in modern Britain. In the trailer all we see is the head of a white male which gradually seems to disappear as words in various different foreign languages and dialects are written across his face. The image and the subject have been carefully chosen and manipulated in order to convey a subliminal message, in addition to the official one. It is clear that the BBC had no intention of presenting whiteness as being an attractive condition, and this is reflected in the choice of model who, with all due respect to the gentleman himself, is singularly unattractive. He is middle aged, he is overweight, he looks unfit, he is balding and he has a face which even a mother would struggle to love. The fact that Britain has produced some of the most famously handsome and attractive men from Carry Grant to Jude Law and David Beckham is ignored, and instead the white British male is presented as a semi obese slob.

Can we doubt for one moment that had the subject been the black community we would have been presented with either a smouldering dude or a beaming jolly Bob Marley look-a-like, or had it been the Asian community we would instead see a dark eyed, sari clad, lovely.

However, it is not just the choice of image, the manner in which it has been presented has also been deliberately manipulated to make whiteness appear even less appealing. The colour saturation has been reduced to the point where it is almost, but not quite, shot in black and white, this, as intended, presents an impression which is bleak, grim and... lacking in .er... colour (you get the message?). The image and, as such, the race is presented as something unappealing, unsatisfactory, incomplete and certainly not something the viewer would aspire to be part of. Can you, for one second, imagine that any other race would be presented in this way?

Were “White” to be instead another hymn to Multiculturalism, you can be assured that vivid and bright colours would be lavishly employed in order to remind the audience that, despite what they see around them, diversity is really a lot of fun.

From the clips we have seen of the series so far it seems that the same harsh, bleak, low saturation filming technique has been used, again presenting white Britain as somewhere nobody would wish to be, and, to stress the point we are promised that one of the programmes “White girl” will follow a young white girl as she escapes from her bleak existence in order to find solace in the warm and enlightened embrace of Islam.

From what we have seen of the “White” series, I am in little doubt that we can expect more of the anti white propaganda with which we are assailed both frontally and subliminally on a daily basis.

Sarah: Maid Of Albion


Anonymous said...

Excellent read Sarah great to have you onboard with such interesting posts!
Myself having noticed the promotion of multiculturalism on virtually every station and programme my viewing is kept to approx 8 hours a week.
The ads. i noticed the white guy always in bed with a dark tanned female never too black though.
Excuse me Sarah but came across Ken Livingstons mate is at it again demanding sharia laws are used across the western world.
Should the UN which has a majority of Arabs. adopt this then time for being passive is almost at an end
and the pretence by our own politicians will be blown wide open!

February 27th, 2008 by Aurora

This is the penalty for blasphemy (carried out in this pic by a 12-year-old).

From American Thinker, here are some excerpts of an excellent essay about the impending danger of the imposition of Islam’s draconian blasphemy laws upon Europe. The stunning boldness with which key Muslim speakers are now talking about the take over of Europe might just shock you.
The Danish cartoonists have sparked off a tsunami of rage in the Islamic world which continues to reverberate. One of the cartoonists (now homeless) believes he will pay for the rest of his life:

Upon learning of the arrests, Westergaard (noted for this cartoon) commented aptly,

“I think…that the impact of the insane response to my cartoon will last for the rest of my life. It is sad indeed, but it has become a fact of my life.”

And within 3 days, by February 15, 2008, confirming the pervasive fear of violent Muslim reprisal that apparently grips Danish society, Westergaard was ejected from his police-protected hotel room having been deemed, “too much of a security risk.” Now the 73-year-old cartoonist and his wife are homeless.

One of the most strident voices speaking out against Europe over the cartoons is…

..Sheikh Yusuf al-Qaradawi. During a sermon which aired February 3, 2006. Qaradawi demanded action from the United Nations in accord with purely Islamic, Shari’a-based conceptions of “blasphemy“:
“…the governments [of the world] must be pressured to demand that the U.N. adopt a clear resolution or law that categorically prohibits affronts to prophets — to the prophets of the Lord and his Messengers, to His holy books, and to the religious holy places.”
Sheikh al-Qaradawi, one of the most influential contemporary Muslim thinkers, spiritual leader of the Muslim Brotherhood, and head of the European Fatwa Council, reaches an enormous audience during his regular appearances on Al- Jazeera, and other Arabic television outlets. Qaradawi’s inflammatory February 3, 2006 sermon, which addressed the original publication of the Danish cartoons depicting the Muslim prophet Muhammad, opens with seething, self-righteous anger, segues into Qaradawi’s now standard, pro-forma Jew hatred, and closes, most disturbingly, with thinly veiled threats of terrorism to “…Westerners, the Americans, and Europeans.”
<…> (He comments on) “Muhammad as a jihad model”:

The prophets that Allah sent prior to Muhammad were sent for a limited time …and to a specific people. … Allah established in the life of the Prophet Muhammad general, eternal, and all inclusive characteristics, and he gave every human being the possibility to imitate him and take his life as a model…The Christian is incapable of imitating Jesus regarding war and conciliation since Jesus never fought or made peace.
Previously, Qaradawi elaborated both the targets and allowable “tactics” for those contemporary Muslims whom he encourages to wage jihad. Jews, and their allies, figure prominently in these statements. For example, at the July 2003 meeting (in Stockholm) of the European Council for Fatwa and Research, Qaradawi emphasized the orthodox Islamic basis for human homicide bomb “martyrdom operations” to be directed against all Israeli citizens, whom he further described as classic “harbis”, licit targets in the Dar al Harb.

Although neither Qaradawi’s admonitions for all out jihad against Israeli Jews, nor his constant Jew baiting, are surprising, he has also called for jihad martyrdom operations against American forces in Iraq, and more ominously, Qaradawi has made unabashed appeals for Muslims to wage a “jihad re-conquest” of Europe. His public fatwa on December 2, 2002 stated,


“Islam will return to Europe as a conqueror and a victor after being expelled from it twice — once from the south, from Andalusia, and a second time, from the east, when it knocked several times on the doors of Athens.”

We’re all familiar of how, in the name of these blasphemy laws, Christian communities are hounded, falsely accused, their homes burned down and they are murdered. All it takes is for a neighbor to mount any kind of accusation of ‘blasphemy’ and there is literally no defense.

We all know the writers, public speakers, and of course, the cartoonists who are now living under 24/7 guard probably for the rest of their lives.

During his recent debate with the cultural jihadist Tariq Ramadan, Ibn Warraq elucidated what is at stake should such Islamic supremacism prevail:

The great ideas of the West — rationalism, self-criticism, the disinterested search for truth, the separation of church and state, the rule of law and equality under the law, freedom of thought and expression, human rights, and liberal democracy — are superior to any others devised by humankind. It was the West that took steps to abolish slavery; the calls for abolition did not resonate even in Africa, where rival tribes sold black prisoners into slavery. The West has secured freedoms for women and racial and other minorities to an extent unimaginable 60 years ago. The West recognizes and defends the rights of the individual: we are free to think what we want, to read what we want, to practice our religion, to live lives of our choosing.

…Nor does the West need lectures on the superior virtue of societies in which women are kept in subjection under sharia, endure genital mutilation, are stoned to death for alleged adultery, and are married off against their will at the age of nine; societies that deny the rights of supposedly lower castes; societies that execute homosexuals and apostates. The West has no use for sanctimonious homilies from societies that cannot provide clean drinking water or sewage systems, that make no provisions for the handicapped, and that leave 40 to 50 percent of their citizens illiterate.


Bruce said...

That is one of the most amusing and accurate analysis of the daily diversity propaganda which is fed to us. Well done Green Arrow, well done Sarah Albion maid, you say it as it is.

yorkie said...

Well done! An excellent article covering an important subject.

bernard said...

Yes, a very well written article and forcefully put.
Not so sure about the picture though; a bit over-romanticised gothic, for my liking.
Look forward to more hard-hitting analysis from this lady.

The Green Fox said...

Thanks Sarah that was a very insightful article. To any thinking person, the techniques used would all seem obvious and insulting. But most people are to busy watching the cop shows to think for themselves.

I bet anybody who reads your post, will see cop shows differently. Pick any show Heist, CSI etc you can always count on there being a white character with some issues and needs some reprogramming.

Anonymous said...

Good read Sarah, but skip the romanticised pictures in future GA as I feel that will weaken well written articles such as this.

My daughter and myself play "spot the subliminal islam sign" when we watch the brainwash box.
We watch for the islamic logo in adverts and in programmes. They are especially found in the mass viewing shows and in adverts that will attract kids.
Just look for the crescent moon and star in shows, bbc is the the most obvious, the other channels are just as guilty but tend to be more abstract with the crescent and star, all are very subliminal.

Subliminal manipulation, is this the type of world you want your children to inherit and to live in? No? then do something about it. Promote and assist the BNP in any way you can.

There's an old Chinese proverb that says. "When the student is ready, the teacher will appear."

The student is ready.

The BNP will teach our devious polititians a good lesson by getting at least 2 of us elected in London in May.

Remember folks we are only limited by our thoughts, if we think we can, then we can!

Enjoy your day.


Anonymous said...

Yes well said Sarah, those of us who have noticed rarely if ever watch tv any longer, and of course the movie industry is even worse, so I have to grit my teeth if we go to the cinema, because dont you just know who the all conquering, sexually devastating, braveheart and general all round nice guy will be?. Even on something as simple as a game show or news interview, the cameras will always give preference to non whites.

I for one could happily survive without the goggle box (though I doubt if the mrs could!), but its so hard to escape the continual forcing of this issue, womens magazines seem to be openly advocating race mixing, and every form of advertising is cleverly designed to force home the message.

And as for the BBC series, did anyone really expect anything else?

Anonymous said...

This aimed at American journalists but virtually word for word the same as the EU set of guidelines..EU add mention often positive stories regarding islam.


On Oct. 6 at its National Convention in Seattle, the Society of Professional Journalists passed a resolution urging members and fellow journalists to take steps against racial profiling in their coverage of the war on terrorism and to reaffirm their commitment to:

— Use language that is informative and not inflammatory;

— Portray Muslims, Arabs and Middle Eastern and South Asian Americans in the richness of their diverse experiences;

— Seek truth through a variety of voices and perspectives that help audiences understand the complexities of the events in Pennsylvania, New York City and Washington, D.C.


Visual images

— Seek out people from a variety of ethnic and religious backgrounds when photographing Americans mourning those lost in New York, Washington and Pennsylvania.

— Seek out people from a variety of ethnic and religious backgrounds when photographing rescue and other public service workers and military personnel.

— Do not represent Arab Americans and Muslims as monolithic groups. Avoid conveying the impression that all Arab Americans and Muslims wear traditional clothing.

— Use photos and features to demystify veils, turbans and other cultural articles and customs.


— Seek out and include Arabs and Arab Americans, Muslims, South Asians and men and women of Middle Eastern descent in all stories about the war, not just those about Arab and Muslim communities or racial profiling.

— Cover the victims of harassment, murder and other hate crimes as thoroughly as you cover the victims of overt terrorist attacks.

— Make an extra effort to include olive-complexioned and darker men and women, Sikhs, Muslims and devout religious people of all types in arts, business, society columns and all other news and feature coverage, not just stories about the crisis.

— Seek out experts on military strategies, public safety, diplomacy, economics and other pertinent topics who run the spectrum of race, class, gender and geography.

— When writing about terrorism, remember to include white supremacist, radical anti-abortionists and other groups with a history of such activity.

— Do not imply that kneeling on the floor praying, listening to Arabic music or reciting from the Quran are peculiar activities.

— When describing Islam, keep in mind there are large populations of Muslims around the world, including in Africa, Asia, Canada, Europe, India and the United States. Distinguish between various Muslim states; do not lump them together as in constructions such as "the fury of the Muslim world."

— Avoid using word combinations such as "Islamic terrorist" or "Muslim extremist" that are misleading because they link whole religions to criminal activity. Be specific: Alternate choices, depending on context, include "Al Qaeda terrorists" or, to describe the broad range of groups involved in Islamic politics, "political Islamists." Do not use religious characterizations as shorthand when geographic, political, socioeconomic or other distinctions might be more accurate.

— Avoid using terms such as "jihad" unless you are certain of their precise meaning and include the context when they are used in quotations. The basic meaning of "jihad" is to exert oneself for the good of Islam and to better oneself.

— Consult the Library of Congress guide for transliteration of Arabic names and Muslim or Arab words to the Roman alphabet. Use spellings preferred by the American Muslim Council, including "Muhammad," "Quran," and "Makkah ," not "Mecca."

— Regularly seek out a variety of perspectives for your opinion pieces. Check your coverage against the five Maynard Institute for Journalism Education fault lines of race and ethnicity, class, geography, gender and generation.

— Ask men and women from within targeted communities to review your coverage and make suggestions.

Web resources on this topic

— Informational Resources on Arab-Americans, the Arab World and Islam
— The Quran online (1 or 2)
— The South Asian Journalists Association provides a stylebook, sources and a roundup of coverage for journalists.


Anonymous said...

Anti white racism flourishes due to being encouraged by the government and BBC.

Britain is broken, says Archbishop
Dr John Sentamu, the Archbishop of York, said that the government has failed to build a cohesive society, and allowed racism to flourish. As a result, Britain is no longer the "great nation" it used to be. "Britain is a very, very uncomfortable place", said the Ugandan-born archbishop, and called for a renewal of the values of "mission and enterprise" that had created the empire. Whereas immigrants such as himself were generally welcomed in the 1970s, Britain has developed a fear of outsiders, due to a crisis in its own identity. (Sunday Telegraph)


Anonymous said...

This "white" series is just an excuse to show the white working class as morons who are turning to the "wicked" far right parties.
This will not be a series defending them.
Nothing will change however as a lot are guilty of their own circumstance because in the past, and even now they have vote Labour "because I always have"

faustian said...

Last year I complained to Dulux paints about the then new brochures and advertsing campaign that featured the pareing of black men with white women and black women with (rich) white men.

They replied saying that they dint think it was great concern, they were after all just 'matching the best , most complimentary colours'.

I find this year they there is no sight of any people in their advertising (ot even the dog), just the colour of paint.

I aslo notice time and time again the black presenter matched with the white presenter. Hardely subliminal more like a 'natural sight'(suggesting a perfect combination?)I see this on the streets (even if they are bleached blonde so the multicult advertising industry must be working?

John L said...

Who has seen the latest piece of government TV propganda about home insulation? (I saw this last night - 4th. October). It includes a rather meek, pathetic, balding middle aged white male being torn off a strip by his bossy-look-at-me-I'm-so-competent Norah Batty-style wife who is seen half way up a step ladder peering into the loft. The actor playing the husband apparently has to excuse his failure to lay loft insulation with the line "I'm only a man". If this dishonest,debased misandry is not bad enough the daughter then appears with - wait for it - a black boyfriend/partner/whatever in tow. It seems to me to be very obvious that all this multi-culturalist propaganda is clearly aimed at denigrating (ouch!) and undermining the indigenous English/Scottish/Irish/Welsh male, and the indigenous British white female seem to be as up to her neck in this skulduggery as the infamous 'gerry-bag' female collaborators were in the Channel Islands and France in their collusions with the German invaders during WW2. This is truly an horrendous state of affairs, since you don't need to be an expert in british history to realise that it was almost exclusively indigenous ('white')British MEN who actually built and created everything that Great Britain is traditionally deemed to stand for. Destroy the British Male and you destroy Great Britain - as we are now seeing, day by day. So who's behind all this? Certainly not me or any of my (male) friends and acquaintances.

Finlandia said...

Excellent article, Maid of Albion. That kind of propaganda is so relentless, so pervasive and insidious, that I believe it changes the way people think, such that most react with shock or incomprehension when anybody dares to question the prevailing media ideology.

Just trying to think of the last time I saw a TV advert featuring a competent, intelligent white man ...

Anonymous said...

I havent seen that one as I dont watch TV.

But ask oneself who owns the media/industry?

Why would they lace every media communication with malice?

Clearly I agree with you the White man who not only built this country and gave all that it has to all that come here, but the Indo - European (white man) built civilised Europe which is now descending into barbarity and they call it 'human rights and 'equality'. There was no 'equality' when these civilsations were being built; it was the best that sperheaded the creation of civilisation(and usually white men) now the stupid ,vengeful, the wealthy and the degraded rule over it.

This reminds me of a certain writer that said something about wanting to'abolish the white male'...She is a female.

Anonymous said...

Yes. In short Western civilisation for the most part has been created by white men. As you say white men for the most built this country.

It seems that the people that rule now are the wealthy powerful, owners of media and industry and advertising. These people are in powerful positions at every level of society and 'Human rights', 'equality' and 'diversty'(serving mainly the foreign immigrant) seem to be part of that armoury that seks to denigrate white western civilisation as we see in the UK media daily.

It was once said by a writer (who is of foeign extraction) that ''white males should be abolished'' Indeed, she could say that without anyone criticiseing or calling her a racist mysoginist..

Anonymous said...

I found this article fascinating because I'd never really thought about the nature of the shows that aired during my adolescence...I'm 21 now, and off the top of my head, I can recall numerous portrayals of characters that are in many ways contrary to reality. Some of the most popular shows were The fresh prince bel-air (want to guess how many black people live in bel-air? hah) or MTV-produced shows such as beavis and butthead or jackass which basically portray white people as idiots. There are countless other shows which tend to put 'minorities' in positions of power. I can't objectively determine whether these methods of casting are sinister or merely just the error of vacuous white idiots exerting their perceived notion of being virtuous and progressive but I am entirely sure that these 'right-on' trends do exist.